Thinktank Scout


designed for athletes

building social currency

We are a unique social and digital firm for athletes – born from a passion for sport and decades of experience in the advertising and marketing industries.


Who is Thinktank Scout

We build long-term success

Thinktank Scout is helping athletes grow their social media audiences with a view to maximise current marketing potential, build immediate and long-term revenue and to drive a sustainable future for athletes as they transition to their post-athletic careers.

Our vision is “to support, empower and setup athletes personal brand for ongoing success pre, during and post career.

proven process

a complete

Thinktank Scout offers a range of services designed to help athletes increase their social and digital followers to maximise their market potential pre, during and post-athletic career. Our most popular fixed cost services services include:

Draft Session

As part of our athlete on-boarding process, our full day strategy & planning workshop includes a social and digital audit, presentation of insights from our analysis, a collaborative creative brainstorming session and a reverse engineering session to identify long-term career objectives and to develop a timeline of activities to deliver meaningful results.

Athlete Scorecards

Our athlete scorecards are simple social media and digital analytical data reports measured against brand partnership(s) – both in isolation, or as part of a marketing campaign. Armed with this information, we can prove ROI value to brands and get our athletes maximum investments from their brand partnerships.

Ongoing Support

Thinktank Scout is all about long-term relationships. We offer monthly consultation, strategy & creative services to our athletes with flexible options regardless of geographic location. We also actively source sponsorship and partnership opportunities for each of our athletes – helping them build success throughout their professional and post-professional athletic careers.

thinktank scout blog

sharing the knowledge

some of
our clients



7x Mountain Bike/BMX Champion



AFL – St Kilda Football Club



4x Winter Olympian – Gold Medallist



NBL – Melbourne United/Olympian



KTM – Streetbike Stunt Rider






Winter Olympian – Australian Snowboarder



Australian Professional Road Cyclist

years of experience

a team of professionals

Our executive team is lead by Sam Mutimer  – a highly respected advertising and marketing professional. Inspired by her own involvement in athletics (and a broken leg), Sam brings her vast knowledge of advertising and marketing to support athletes pre, during and post-sport.

founder, director of social



A broken leg in 2008 (while playing rugby for the UK) was the tipping point for one of Thinktank Scouts founders, Sam Mutimer, when she became aware of the true power of social media and how it plays a role in branding and business as a whole. Sam launched her own company, Thinktank Social in 2011, as a ‘niche’ social media agency – one of Australia’s very first.

She now is following her passion to assist athletes, clubs, academies and organisations, to support and empower the “entrepreneurial” athlete to business success.

set a meeting

make an enquiry

Our workshops can be tailored to individual athletes, teams, agents and larger organisations.

For more details on our services – including costs, timings and next steps, please complete the enquiry form and we will reply to your enquiry as soon as possible.